Our favorite silver-haired boy, Tim Cook, has been doing some touring over in Europe. He’s been talking a lot about AR (augmented reality) – bringing the fledgeling tech up in almost every discussion he’s been a part of. Tim brought the topic up again with an interview with a Dutch publication, Bright, much to Mark Zuckerberg’s dismay.
Tim Cook did not have… the most encouraging things to say about Meta’s recent obsession with VR (virtual reality) and ThE MeTavErSe. Tim goes on to call AR “profound technology that will affect everything”, while his opinions on VR are more aligned with hobbyist interests:
It’s something you can really immerse yourself in. And that can be used in a good way. But I don’t think you want to live your whole life that way. VR is for set periods, but not a way to communicate well. So I’m not against it, but that’s how I look at it.Tim Cook
Similarly, Tim Cook commented that the metaverse is confusing, to say the least. “I’m really not sure the average person can tell you what the metaverse is,” he added.
Fair points to Tim, here. Mark Zuckerberg’s obsession with VR feels like he just tried VR ping pong for the first time and is like “GUYS HAVE YOU SEEN THIS? IT’S LIKE I’M REALLY PLAYING PING PONG”. Yes Mark, we have played around in VR and it’s pretty cool, but not cool enough to rename your entire company.
Many news publications have gone on about how dead the concept of Zuckerberg’s idyllic metaverse is. How it’s just some insane ploy to reinvent Facebook and make us all less suspicious of Mark’s weirdly cold, dead eyes.
Apple will be putting their money where their mouth is soon enough. The launch of their first attempt at VR/AR is coming up soon with the eventual announcement of a mixed reality headset you can read all about here, and here, and here, and even here!
Personally, I would probably enjoy something like a “Metaverse” as long as Mark Zuckerberg stays far away from it.