Well… this is depressing. It looks like iPhone 14 is already depreciating in value just a few weeks after release – is this truly Apple’s least liked iPhone release? Let’s take a look.
In a report with data gathered by SellCell (clever name), we can see the secondhand value of iPhone 14 and iPhone 14 Plus is depreciating even faster than last year’s iPhone 13 and iPhone 13 mini – by twice as much within the same timeframe. Holy crap.
Some key takeaways from the table above are the iPhone 13’s 18.2% depreciation vs the iPhone 14’s staggering 38.4% depreciation on average. That is… so much. So much money that the customer isn’t getting back.
And we know that these numbers are isolated to the base iPhone 14 line as well, since the iPhone 14 Pro Max is actually performing better than any of the iPhone 13’s base or Pro.
So far, these numbers do fall in line with every analyst’s early reports that iPhone 14 demand is lackluster – however early numbers are early numbers and the iPhone 14 Plus isn’t even available yet.
We’ll really get true numbers after the iPhone 14 Plus releases and all the devices have had time to settle, and retailers have been able to push out promotions and deals to get the normal people to upgrade. Then we can call the iPhone 14 a bomb or not, but Tim… it doesn’t look great so far.