App Store Prices in Europe Are Increasing Next Month

Sorry bros.
Image by Apple

I’m sorry to inform our European friends that Apple has announced a price increase in the App Store is slated for October to all territories that use the euro as currency along with a handful of other countries as well.

Per Apple’s announcement:

As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.

Apple

These price increases are due to the gap in value between the U.S. dollar and euro currently, so I doubt the price hikes will be permanent.

This is something Apple periodically does to keep pricing in line with the variance of value for currency worldwide.

At least you guys get to keep stuff like castles and pubs and socialized healthcare! That’s pretty cool, huh? Silver linings.

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