In his most recent Power On newsletter, Mark Gurman gave us some disappointing news regarding Apple’s map-iest of mapping app, Maps.
Gurman has reason to believe Apple has already finished a lot of the footwork to splatter advertising all over the Maps app:
I received a lot of questions about when the company will push ads beyond the App Store, Apple News and the Stocks app. I believe the engineering work is already underway to launch search ads in the Apple Maps app, and we should begin to see it be implemented sometime next year.Mark Gurman
As far as we know Apple is intending to implement ads as suggested, paid search options as opposed to more intrusive options – like banner ads, popups etc. Silver linings. We can anticipate Apple allowing businesses to pay to appear higher in search compared to their unpaid, peasant competition.
Realistically this only puts Apple in the same club as Google where paid top search options are already the norm, so this isn’t the most groundbreaking of news; however, it does do a decent job of setting the stage for Apple’s new decisions to substantially expand its usage of advertisements in Apple apps.
So far we’re aware of efforts to place ads in these apps:
- App Store (more ads – across iPhone, iPad and Mac)
- TV+ (seems to be internal ads for partnered services, like “Friday Night Baseball” with MLB)
- Maps (of course, did you even read the article?)
Either way we’re definitely entering a new era for Apple, one that’s slightly more annoying and ad filled – just like the rest of our lives, apparently.