We reported just last week that the prices for the iPhone 14 lineup could actually go up this year due to various reasons: the ongoing chip shortage, material expenses, etc.
Now, analyst Dan Ives from Wedbush, speaking with The Sun, claims that he believes the iPhone 14 could end up being ~$100 more expensive than the previous model.
Speaking with The Sun, Dan said:
We believe a $100 price increase is coming for the iPhone 14,– Dan Ives, via The Sun
Ives is citing price increases across the entire supply chain as the dirty culprit of this supposed +$100 price increase:
Prices have been increasing across the whole supply chain, and Cupertino needs to pass these costs to the consumer on this release.– Dan Ives, via The Sun
It’s simple economics, in this case. The cost of making the iPhone is going up, so to counter this, Apple may be forced to push that cost all the way to the consumer.
BUT WAIT, there’s more!
The Sun reportedly spoke with “industry insider” Ben Wood, who claimed that a price increase is possible, but not necessarily guaranteed, claiming that Apple may ultimately “decide against it”.
Apple will have some tough decisions to make on pricing on iPhone 14– Ben Wood
Ben’s argument is that while component costs are in fact going up, raising the price of the iPhone may actually end up being counterproductive for the company due to customers being unwilling to fork up the extra dough for this year’s iPhone.
In the end, Apple will either have to transfer the increase cost over to consumers, or just suck it up and eat it.
Time will tell, but are YOU willing to pay an extra $100 more to get your hands on this year’s new iPhone?