Yesterday, we wrote about a cease and desist letter sent to a Chinese leaker and obtained by Vice that warned a Chinese citizen to stop advertising leaked or stole iPhone prototypes on social media.
What we didn’t mention was that that same letter obtained by Vice has Apple reportedly arguing that “advertising prototypes of ‘rumored’ or ‘unreleased’ Apple products will harm consumers because when the products actually get released, they won’t surprise the public, which the letter says is part of the company’s ‘DNA’.”
Furthermore, the letter read:
“third-party accessory manufacturers may develop and sell mobile phone cases and other accessories that are not actually compatible with the unreleased products.“– Apple’s cease and desist letter to Chinese citizen via Vice
Before I insert my humble opinion, let me make it very clear what the letter is arguing. Apple is suggesting that companies that make iPhone cases and other third-party accessories for Apple products might start producing these accessories based on “unverified leaks” from anonymous Twitter accounts. If Apple changes the size or design of a device between the time of the leak and the release of the product, iPhone cases and other accessories will not fit and will be useless.
“Such situations harm the interests of consumers and Apple. Therefore, it is obvious that when the unpublished information about the design and performance of Apple’s products is kept confidential, it has actual and potential commercial value,” Apple’s lawyers in China wrote in the letter.
According to the letter, Apple appears to be accusing a Chinese citizen of infringing Apple’s trade secrets by posting on social media “a large amount of information related to Apple’s unreleased and rumored products,” which had given the seller “widespread recognition and a large number of followers.” Apple refers to those posts as “illegal disclosure of Apple’s trade secrets.”
“Apple has made every effort to take strict measures to maintain confidentiality for any information about Apple’s products before their official release to ensure that every time Apple releases a new product, it can surprise the public. The secret of Apple’s latest technological innovation is an important part of the company DNA.”-Apple’s cease and desist letter to Chinese citizen via Vice
Surprisingly enough, AGAIN, we are on Apple’s side with this one. Vice’s article used the words “unverified leaks,” however, shouldn’t ALL leaks be treated as “unverified”?
Listen buddy *say it in an obnoxious Boston accent,* why are you structuring your business strategy around what ANY leaker says in the first place? Congratulations, you played yourself. Now, you’re stuck with a billion wrong sized accessories and out whatever billions of monies you ignorantly invested, because of an “unverified leak.”
The letter is Apple’s latest attempt at shutting down overseas leakers considering there are no such laws to be enforced here. We’ve covered why they can’t use the same tactic in these United States here and here, but in short, we can thank “Freedom of Press” laws.
God Bless ‘Merica, I guess.