Apple Drops New Privacy System Controls at WWDC

Screenshot from WWDC – Apple

Privacy has been a central focus for Apple since always, but they’ve been leaning even more into it as of late. During WWDC21, they dedicated a small section of the event just to Privacy and a few key changes they’re making.

Mail Privacy Protection

Screenshot of changes coming to Mail – Apple

With Apple’s new “Mail Privacy Protection”, they will hide your IP address, location and activity — such as when you received or opened an email. This is about to make it real hard for newsletters and advertisers to track you once that email is sent. Which… yes… that has been happening, even if you didn’t know it.

Safari

Screenshot of changes coming to Safari – Apple

This is kind of a big one… Apple will now hide your IP address from trackers straight from within Safari, almost, ALMOST like a VPN. This is native and transparent, for the most part. This will prevent trackers and advertisers from keeping an eye on your activity or seeing your location while your browse the web. You’ll be able to see just how many times Apple saved your ass within the new Safari “Privacy Report”.

They’re also bringing the same functionality to your apps, too, with “App Privacy Report” to get a full overview of how apps treat your privacy, and the information is pretty in-depth. You can see a full timeline, down the minute, of every time an app has accessed your photos, camera, contacts, microphone — all of it — within the last 7 days.

All in all, they’re pretty significant changes and, specifically with the new Mail protections, I’m sure the entire landscape of email newsletters is about to change.

What’s your Reaction?
Haha
179
Haha
Love
245
Love
Hmmm
296
Hmmm
WAAAT
17
WAAAT
Noooo
200
Noooo
WTF
225
WTF
Total
0
Shares
Prev
WWDC 2021 Kicks off with iOS updates to FaceTime and More

WWDC 2021 Kicks off with iOS updates to FaceTime and More

Yay!

Next
Apple Will Give Your Account to Someone When You Kick the Bucket

Apple Will Give Your Account to Someone When You Kick the Bucket

As part of new changes to iCloud, at WWDC, Apple has announced two new Account

You May Also Like